Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

PM Najib unveils slew of initiatives to promote Langkawi island

share on

Prime Minister Datuk Seri Najib Tun Razak (pictured) has planned for 18 new initiatives to help raise the standard of living in Langkawi island to "a greater level".According to Bernama, the initiatives will help develop the tourism industry, but also offer the island's business, public infrastructure, lifestyle and recreation with more opportunities. Meanwhile, PM Najib said that a Chinese company will collaborate with Tourism Malaysia to produce 40 promotional videos on Langkawi, which will be viewed by consumers in both countries. Approximately RM25,000 to RM250,000 has been allocated by SME Bank to finance Langkawi traders operating chalets, motels and retail outlets, totalling RM100 million.The PM added a grant of RM5,000 each will be given to 1,000 small traders beginning 1 June 2018. Additionally, the Bumiputera Agenda Steering Unit (TERAJU) will also set aside funds to finance small businesses. The funds will come in the form of grants of up to RM10,000 to 200 entrepreneurs.Meanwhile, the government will also allocate RM12 million to empower the Langkawi Tourism Academy, as well as develop a business hub at Pantai Chenang based on the Chatuchak market in Bangkok, Thailand. A private sector investment of RM200 million will also allow a premium outlet to be built in Langkawi, along with a private hospital as a health tourism attraction. Additionally, a motocross circuit will be built in Langkawi, and efforts will also be made to boost the tourism segment of meetings, incentives, conferences and exhibitions on the island.The Langkawi International Airport, which is currently being expanded and has the ability to accommodate three million tourists a year, is expected to complete in September 2018. PM Najib added that the government is formulating a strategy to attract foreign airlines to launch direct flights.Also, the Malaysian Digital Economy Corporation will tie-up with the Malaysian Malay Chamber of Commerce to train 1,000 digital entrepreneurs in Langkawi until the end of 2018. An urban transformation centre was also set up on the island to allow the acceleration of permits and licence approval matters.Read also: Sabah’s tourism authorities mindful of ‘aggressive’ promotions in the region Tourism Malaysia and Tencent tie up for Smart Tourism 4.0 initiative Airbnb rides on Malaysia’s rising popularity, sees 137% YOY growth in 2017 AirAsia ties up with Sarawak Tourism Board to boost visitors Digitalisation important for Sarawak’s tourism industry, says chief minister

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window