Dentsu Network/ASIA has announced the appointment of Thijs Plug (pictured left) as regional director – marketing communications, effective immediately.
Plug will be based in Singapore and will be responsible for driving the communications strategy for the network, working closely with internal and external stakeholders.
Plug is a Dutch national and previously a writer/editor for a number of business and lifestyle publications. He has been based in Jakarta since late 2011, working on a book while freelancing for publications like Esquire and WIRED. He has held roles as cultural and political journalist for Carp and as an investigative business journalist at Quote, Holland’s largest business publication.
Plug will report to Dick van Motman, chairman and chief executive officer of Dentsu Network/ASIA and will represent the marketing communications agenda at the network’s regional council.
“Over the last year, we have focused on building an A-Team at a regional level to fulfil our ambition of being the first global network to rise from Asia. The search for the right candidate for the newly created communications role has been extensive, and it’s great to welcome Thijs on board. As an ex-journalist, we’re delighted to bring him over to the ‘dark side’ and look forward to some left-field thinking,” said van Motman.
This follows the appointment of four creative heads in the region and is in line with the Dentsu Network’s expansion plans. The Dentsu Network is the first Asian integrated agency network and employs over 1300 staff in 22 offices and 8 countries in Asia.