Plaza Singapura makes PR push

Local mall Plaza Singapura has appointed Allison+Partners as its PR agency.The agency will be tasked to drive positive awareness of the mall’s fashion, lifestyle and dining offering and will also be handling its family-focused events. The contract will see Allison+Partners manage all media and blogger outreach activities, together with community engagement initiatives to support Plaza Singapura’s marketing strategy.The appointment comes following a pitch and is for a period of one year.“Allison+Partners delivered a creative, engaging and targeted solution to our brief, and its strategic insights, understanding of the media and enthusiasm for our business shone through”,  June Ang, assistant vice president, marketing communications, Plaza Singapura said. She added that through the partnership the mall hopes to fortify its efforts to make Plaza Singapura the"destination mall for families and friends.”“Our objective is to maximise the profile of the mall through a series of initiatives to meaningfully engage shoppers and the community,” Allison+Partners’ Singapore VP Serina Tan (pictured) said.