The Jumpin Gym USA Group-owned interactive adventure theme park Planet J, which is located at Sands Cotai Central, Taipai Macau, wants you to believe that virtual world could become real in its latest TV commercial.
Dubbed "go real", the TVC was launched mid-July on TVB Jade. In the video, a shooting star appears and guides un-entertained people to the theme park. The shooting star was then unveiled as a magic scroll, which turns the people into costumed players to enjoy a day of virtual identity in the theme park.
Uth Creative Group Limited, the creative agency behind the campaign, says the commercial was designed to attract adults and kids obsessed with computer and mobile phone games, as well as highlight the spacious area and exciting atmosphere that the theme park provides to all age groups.
The thematic TVC will be followed by a series of occasion video ads, print ads, social media ads and online ads to further target different segments by using different occasional set-ups.
Client: Planet J Hong Kong Limited
Creative Agency: Uth Creative Group Limited
CEO: Desmond So
Associate Creative Director: Ada Lo, Winnie Chan
Senior Art Director: Marco Ma
Associate Art Director: Casey Tsang
Copywriter: Pamella Chan, Pei Pei
Account Director: Francis Chan
Senior Account Executive: Noreen Mang