Pizza Hut quietly rolls out new logo

A logo isn’t just a design - it’s a brand’s signature, memory trigger and promise wrapped into one symbol. Starting August this year, Pizza Hut has quietly begun rolling out a refreshed logo across select markets including the UK, Canada and South Africa.

The updated identity retains the unmistakable red roof but introduces a sleeker, italicised typeface that gives the lettering a forward lean. The design echoes Pizza Hut’s 2019 revamp in the US, which reintroduced the classic roof emblem to American diners. For markets that missed that first wave, this rollout creates greater cohesion across the global brand.

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The new slanted typography adds a sense of motion and energy while keeping the logo recognisable. Unlike its predecessor, which paired a red roof with black lettering, the refreshed version goes all-in on red. The sharper “Zs” in “Pizza” now slope down into “Hut,” creating a tighter, more dynamic look.

MARKETING-INTERACTIVE understands that the new logo will be rolled out to other markets, including APAC, in due course.

The new logo has since come into the spotlight following the brand's new global campaign with nine-time GRAMMY award-winning artist Anderson .Paak. The global campaign celebrates its latest menu innovation - the Crafted Flatzz - and extend's its "Adultzz Only" platform with .Paak stepping into his alter ego Dr. .Paak PHD (Pizza Hut Degree). 

Dr. .Paak is later seen helping his other persona, DJ PeeWee overcome pizza-related dilemmas with the bold new offering. 

The new logo comes as Pizza Hut's parent company Yum Brands sees mixed first-quarter results. Shares of the company fell more than 1% in premarket trading and Pizza Hut's same-store sales shrunk 2%, reported NBC in April this year. 

The pizza company's US same-store sales also slid 5%, while the metric was flat in international markets. 

Closer to home, Pizza Hut is keeping momentum with a slate of bold local launches and cultural collaborations. In September, Pizza Hut Singapore transported consumers to Thailand with its green curry pizza and tom yum melts, while also unveiling its first-ever streetwear collection in partnership with homegrown street culture collective Tell Your Children.

In Malaysia, the brand spotlighted its iconic red roof in a campaign titled “Ini rumah kita” to mark the nation’s 68th Independence Day. The initiative brought together 68 artists — from established creatives to students — to reimagine the concept of “home” through their own unique perspectives.

Both markets also tapped into playful brand extensions with exclusive plushies: Malaysia rolled out designs inspired by garlic bread, pan pizza, spaghetti and mushroom soup, while Singapore leaned into its cheeseburger melts with the cheekily named “Sir Melts-a-Lot.” 

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