Pizza Hut SG stretches into pop culture with Fantastic Four-inspired pizza

Pizza Hut Singapore is doubling down on pop culture to win over Gen Z and millennial fans, partnering with Marvel Studios’ upcoming The Fantastic Four: First Steps blockbuster to launch its new Cheesy 7 Quadro Pizza.

The limited-edition pizza powers up Pizza Hut’s signature Cheesy 7 with four unique sauces inspired by the Fantastic Four — cheese, hot honey, truffle and BBQ — each nodding to the team’s iconic superpowers. Fans can also try the Cheesy 7 Splitza, featuring two flavour combos hot honey & cheese, and truffle & BBQ that are designed for sharing and exploring new tastes.

To keep the superhero hype going, the brand has dropped a new spot where a Pizza Hut delivery man is seen stepping into an elevator and is greeted by Johnny Storm, the Human Torch. The spot features clever edits blending movie scenes to make the characters interact with the pizza.

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Speaking to MARKETING-INTERACTIVE, Jayss Rajoo, director of marketing & food innovation at Pizza Hut Singapore said that leaning into pop culture is key to staying relevant. 

"Pop culture is the language of our audience — it shapes how they connect, express themselves, and choose the brands they bring into their lives. At Pizza Hut, we’re leaning into that by showing up where culture happens — whether it’s film, fashion, or fandom,” Rajoo said. 

“It’s not just about product placement; it’s about cultural participation and creating genuine moments for connection. We want to create moments that are authentic, relevant, timely, and worth talking about — because that’s where brand love is born today. And through it all, we’re connecting people over pizza — one fantastic slice at a time," she added. 

Beyond entertainment tie-ins, the pizza brand has also been expanding into fashion and collectible culture to build brand love among young consumers. In June, Pizza Hut dropped its first-ever streetwear capsule with local creative studio Tell Your Children, tapping into nostalgic pop culture references and late-night hangout vibes.

It also recently launched a limited-edition plushie, “Sir Melts-a-Lot,” inspired by its cheeseburger melts, aimed at fans craving a slice of fun and a hit of 90s nostalgia. The push reflects the brand’s broader strategy to stay plugged into pop culture from movie screens to closets to couch cushions and keep pizza at the centre of the conversation.

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