Pizza Hut Hong Kong appoints Ogilvy as creative agency

Pizza Hut Hong Kong has appointed Ogilvy as its creative agency to elevate the brand among millennials while maintaining its strong heritage in the family segment.After winning a competitive pitch, Ogilvy will be tasked with delivering an integrated marketing communications strategy across the business. This includes creative strategy, brand equity building, and campaign execution - all aimed at reinforcing Pizza Hut as Hong Kong’s all-time favourite pizza brand.Commenting on the appointment, Wendy Leung, marketing director of Pizza Hut Hong Kong Management Limited, said: “Our decision to partner with Ogilvy was based on their proven track record of delivering innovative work that resonates with the local market. As we look to elevate the brand among millennials in Hong Kong, it was critical that we chose an agency whose work is grounded in strong, local consumer insights.”The appointment builds on Ogilvy’s continued regional partnership with Yum! brands across several markets in Asia Pacific including Australia, New Zealand, China, India, Philippines, Singapore, Thailand, Taiwan and Vietnam."Everyone in Hong Kong grew up with Pizza Hut. We are thrilled Ogilvy can partner with this iconic brand to create effective and famous work that will drive their business forward and connect with Hong Kong people." John Koay, executive creative director of Ogilvy Hong Kong, concluded.