Yum Brand’s Pizza Hut and KFC have appointed a bespoke unit under Havas Media Group Singapore to lead its media account. Leveraging the network’s integrated, multi-disciplinary capabilities, the team will be responsible for data analytics, media strategy and planning for Pizza Hut and KFC Singapore across offline and online platforms. This appointment is following a close door pitch commissioned end October and will be fully operational from January 2021.
The unit under Havas Media Group pulls together talent from across the group to drive business growth through meaningful media experiences and increase brand saliency that resonate with Pizza Hut and KFC consumers in Singapore. The partnership aims to accelerate a digitised way of thinking and approach to problem-solving leveraging data and analytics.
Jayss Rajoo, head of marketing and Food Innovation at Pizza Hut Singapore, “Pizza Hut is much loved brand in Singapore and we are committed to growing brand love by continuously listening to our customers. The appointment of Havas will not only help us in that direction but also facilitate us to undertake an aggressive growth strategy to further strengthen the brand. The passion of the team was clearly visible through their ideas and the thinking behind them and we are delighted to welcome them as our agency partners in media.”
“As the leading fried chicken brand in Singapore, we believe KFC has a special place in the hearts of its consumers here. We are committed to continue building a strong connection with our guests that matters. On top of its creativity, Havas has demonstrated a strong data-driven approach to brand building rooted in consumer insights, which we believe will be invaluable for KFC, going forward. We are looking forward to work with this energetic team and embark on an exciting journey together. As we part ways, I would like to thank our incumbent, Mindshare Singapore for the past 20 years of good partnership and support.’’ said Juliana Lim, senior director, KFC Marketing and Food Innovation.
Jacqui Lim, Group CEO, Havas Singapore added, “ Our partnership with Pizza Hut and KFC is the start of a meaningful journey to cement their brand vision and reaffirm our brand promise to make a meaningful difference to brands, businesses and people. We are extremely excited to partner with such iconic brands to lead their growth agenda in Singapore by leveraging our Mx (Media Experience) operating system, integrated abilities complemented by our unique entertainment lineage through Vivendi, and dynamic team of specialists."
Pizza Hut and KFC are the latest in a series of wins for Havas Singapore as well as winning Gold as Media Agency of the Year across multiple award platforms.
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