PINTU taps micro-investing trend with ‘Trade small win big’ futures campaign

PINTU Futures - a key product of crypto app PINTU - has launched the “Trade small win big” campaign to deepen market penetration and draw new investors to the high-risk, high-reward world of crypto derivatives.

This comes as the trading volume for PINTU Futures in May reached its highest point this year, marking a 53% increase since April, according to Iskandar Mohammad, head of product marketing at PINTU. More notably, for the first time this year, PINTU Futures surpassed its own Spot trading product on PINTU Pro, with the top traded tokens being Bitcoin (BTC), Pepe (PEPE), and Solana (SOL).

Mohammad attributed the platform’s performance to a combination of improved accessibility - both via the app and its website - as well as a broader and more transparent user experience. “We now offer over 90 token options, margin indicators, transparent margin calculations, a full dashboard, TP/SL, PnL sharing, and website-based KYC - making PINTU Futures a standout crypto derivatives platform,” he explained.

Don't miss: How can OJK’s new regulation add more transparency in crypto ads?

The timing appears strategic. Global crypto derivatives trading surged to US$633 billion as of 12 June 2025, according to CoinGecko. Domestically, derivatives transactions spiked by 61% from April to May, reaching IDR 9.61 trillion (US$588 million), based on figures from Indonesia’s crypto exchange CFX.

To capture that momentum, PINTU rolled out a multi-platform marketing blitz starting in late May. The brand now commands visibility across more than 3,000 screens in nearly 1,000 office buildings, including prominent placements in Pantai Indah Kapuk (PIK) and key spots around Jakarta.

“We want to drive this positive trend with the ‘Trade small win big’ campaign,” Mohammad said. “Hopefully, this initiative can make a significant contribution to increasing the penetration and adoption of crypto asset investments, particularly in crypto derivative products.”

In a bid to lower the barrier for first-time traders, PINTU is offering a USDT bonus worth IDR 100,000 (US$6.12) to over 5,000 new users during the campaign, which runs until 30 June 2025.

Looking ahead, the platform plans to significantly expand its token offering. “In June, we will gradually add 60 more tradable tokens - bringing the total to over 150 on PINTU Futures,” Mohammad said.

But while the campaign promotes accessibility, the team remains cautious. “We always urge traders to invest wisely, including understanding and minimising potential risks, as futures trading carries a very high level of risk,” he warned.

Related articles:
Tiger Brokers promotes new crypto trading feature with OOH campaign
Survey: Over 75% HKers turn to digital banks for crypto trading
Gaming firm Razer hit by potential hack, stolen data offered for US$100,000 in crypto