Philips unveils integrated brand campaign

Electronics company Philips has rolled out a content-led integrated brand campaign in Singapore to promote its brand positioning and refreshed brand identity - ‘Innovation and you’.The brand campaign features stories that are rooted to local issues and trends to better reflect Philips’ mission to improve people’s lives through meaningful innovation.The Singapore brand campaign – the third and final instalment of a wider campaign in ASEAN and Asia Pacific – will center on the new visual storytelling platform ‘innovation and you’ by featuring a slate of visual content that showcases Philips innovations through videos, polls and infographics.The brand campaign in Singapore, which launches on World Heart Day, showcases inspiring stories on how Philips is helping people in Singapore live healthier. As part of the launch, Philips will host complimentary Automated External Defibrillator & Cardio Pulmonary Resuscitation (AED+CPR) certification courses for its employees in Singapore to equip them with valuable skills that can help increase cardiac arrest victims’ chances of survival.There will also be a series of in-depth, real-life, uniquely Singapore stories designed to coincide with local and global events including World Heart Day, Breast Cancer Awareness month, Singapore Children’s Day and year-end festive celebrations. These include the first Singapore tele-health pilot program for heart failure patients, healthier living for busy individuals with the Philips Airfryer and Noodle Maker, and innovative lighting solutions that enhance people’s lives and create safe and beautiful cities.Moreover, starting this November, Philips will be working with The Business Times to deliver six unique innovation-themed stories in the areas of personal health, well being and lighting solutions.“The brand campaign highlights the solutions and services that Philips is bringing to the global market today, based on our rich history of market leading innovation that goes back over 100 years,” Richard Wergan, Philips EVP and global head of brand, communications and digital, said.Fabian Wong, CEO of Philips ASEAN and Pacific, said, “Singapore is a strategic market for Philips, and is also home to our ASEAN Pacific headquarters.This campaign showcases our approach inSingapore and further underlines our continued focus on innovating in areas which allow people to be healthier, live well and enjoy life.”