Philips Avent, the arm specialising in infant care, has launched a new campaign, whipping up a surprise homemade meal for a family with its Philips 4-in-1 Healthy Baby Food Maker product. It was conceptualised by iris Singapore.
The video of the surprise was launched on the Philips Home Living Facebook (Singapore), showing a husband named Robert surprising his wife with a home-cooked meal to rekindle the romance, all while preparing nutritious food for their baby based on the same ingredients. In addition to social media channels, the campaign will also be rolled out on digital platforms and on-ground activation until mid June.
“As a brand, we always aim to understand the needs and be closely connected to Singaporean parents and their babies. Ultimately, we hope to not only deliver quality products but also our promise of making life better for all parents and their children,” Aw Ee Ling, senior marketing manager for Philips Avent, added.
Check out the video here:
“Parenting is always a team sport, and we recognize that dads play an equally important role in the child’s development. Instead of just talking about the product, we tapped on the insights of married couples and created a content around the love for the family,” Ed Cheong, creative director at iris Singapore, said.