Philippines' Jollibee, KATSEYE roll out merch collab for North America

Jollibee is turning up the volume on brand collaborations, announcing a new partnership with KATSEYE, the globally acclaimed girl group whose fandom, known as EYEKONS, has been growing at a rapid pace.

The collaboration kicks off with a limited-edition merch capsule releasing on 15 August via Complex, featuring three exclusive pieces designed to fuse Jollibee’s heritage of joy with KATSEYE’s vibrant, fan-driven energy.

The capsule includes Shared Dream Tank Top (a cosmic-inspired design reflecting EYEKONS’ big dreams, with a Jollibee twist), Chickenjoy Gnarly Box Tee (a heavyweight black tee celebrating loud pop and crispy perfection), and Double Drop Denim Tote (a reversible tote bridging subtle flex with full fan mode). 

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Quantities are highly limited, creating urgency and exclusivity for both fanbases.

“Jollibee always strives to bring people together through the universal language of delicious food and shared moments of joy. This is precisely why partnering with KATSEYE, a group that deeply resonates with a diverse, global audience and embodies such positive energy, is a perfect match for our beloved brand,” said Luis Velasco, senior vice president and marketing head at Jollibee North America.

“Their passion and vibrant spirit align seamlessly with our distinctive heritage of fostering community and happiness. We’re incredibly excited to join forces with such a talented group of women and create unforgettable experiences for our fans,” Velasco added.

The tie-up is part of Jollibee’s broader brand-building push in North America, following consecutive wins as “best fast-food fried chicken” in USA Today. For KATSEYE, who recently sold out their Beautiful Chaos tour, the collab represents an opportunity to expand cultural reach beyond music and performance.

In a joint statement, KATSEYE said: “We could not be happier to partner with Jollibee, a brand that we’ve been truly obsessed with for a long, long time. This collaboration feels incredibly authentic to us, and it’s all about good vibes, bold flavour, and making memories with our EYEKONS. We can’t wait to share this journey with both our fans and Jollibee’s - it’s going to be beautifully chaotic.”

In its latest financial results for Q2 2025, the Jollibee Group reported system-wide sales rising 19.6% year-on-year to 114.5 billion pesos (US$2 billion), with its international business outpacing domestic growth. Overseas operations jumped 32.6%, buoyed by coffee and tea brands such as Compose Coffee, which now accounts for more than half of that segment’s momentum.

Despite what the company described as “softness in the broader US market,” North America still delivered same-store sales growth of 7.8%, making it one of the most resilient regions internationally. Jollibee currently counts 357 stores in North America, part of a rapidly expanding international footprint that now represents nearly two-thirds of its 10,119 outlets worldwide.

The brand’s growth strategy leans heavily on franchising - now 69% of its global network - and disciplined portfolio management. Alongside QSR expansion, Jollibee is betting on high-growth segments such as coffee and tea, with Compose Coffee expected to surpass 3,000 stores this year.

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