DWA, the global marketing agency specialising in the technology sector, has named Phil Talbot as managing partner. Talbot will be responsible for the evolution of DWA’s service offerings to stay ahead of a rapidly changing communications market.
Talbot (pictured) served DWA for the last 18 months as a non-executive director, developing a deep understanding of the company as well as creating a vision for continually increasing speed and agility in developing service offerings in new market conditions.
As managing partner, Talbot will work closely with the executive board and the DWA network leaders to define and deliver cutting-edge services to clients. Talbot will lead strategic initiatives that support DWA’s growing prominence across both media and marketing specialties. He will work closely with teams and individuals and will advise and enable them to further grow integrated practice groups and expand new solution-level expertise and processes.
Prior to joining DWA as managing partner, Talbot served as the CEO of ZenithOptimedia Asia Pacific for nine years. Under Talbot ‘s leadership, ZenithOptimedia evolved into three business divisions consisting of over 1,200 people, in more than 30 offices in 13 markets across Asia Pacific. In 2014, Talbot also founded Asia Communications Xpertise, a boutique company that helps grow and scale emerging companies in Asia.
“Our clients need programs that get results and that means continually testing and scaling new emerging advertising methods, while also building intelligently on tried-and-true media and marketing foundations that we know work today,” said David Wood, founder and CEO at DWA. He added that Talbot’s work in scaling ZenithOptimedia and his expertise in advising growth-stage companies in Asia uniquely positions him to help the company “pioneer new opportunities for clients”.
“This is a critical time for agencies to lead, as clients are more than ever before looking to their agencies to understand and advise on emerging technologies and on taking clear steps to improve their media and marketing programs, based on this new data and technology,” said Phil Talbot, managing partner at DWA.