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PHD Indonesia hires GM

PHD has appointed Donna Arifin as general manager of PHD Indonesia.

In her new role, Arifin will lead PHD across all business functions, reporting to Rajat Basra, CEO of Omnicom Media Group Indonesia. Arifin (pictured) replaces Ai Kusumastuti, who moves to Omnicom Media Group Indonesia as head of accountability.

Arifin joins PHD from MSN Indonesia where she held the post of general manager, sales & marketing, responsible for revenue growth, product adoption and her experience is grounded in brand activation, strategic planning, and digital marketing. During the course of her career, Arifin has worked on key brands from the telecommunication, technology and FMCG sectors such as Telkomsel, Bakrie Telecom, Microsoft, Intel, and Unilever.

Susana Tsui, CEO of PHD APAC said, “PHD markets in SEA have been gathering strong momentum over the past few months. Indonesia is a high-growth market that has been a part of key recent wins like Ferrero and SC Johnson. Arifin’s appointment is an acknowledgement of PHD’s ongoing commitment to grow our capabilities across all markets in SEA by incorporating a strong leadership team.”

Rajat Basra, CEO of Omnicom Media Group Indonesia said, “We are delighted to welcome Arifin to the network and look forward to working with her closely to take the PHD brand even higher in this market. Arifin is a unique talent with capabilities spanning all corners of our business – digital, client, and media/publisher.”

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