PHD China wins SAIC Volkswagen account

PHD China has won the media business for SAIC Volkswagen in the country. 

This three-year appointment will see PHD China take on the complete media duties (planning and buying) for the Volkswagen and Skoda brands which are manufactured under the automotive company, a joint venture between Volkswagen Group and SAIC Motor. 

By leveraging PHD’s proprietary platforms Omni and Omni Studio, PHD China won the pitch by displaying a solid understanding for SAIC Volkswagen’s unique position and business ambitions in China and delivered a strategic approach to accelerate business results through data-driven insights, human-centric innovation, as well as value-focused investment and activation. The appointment is effective immediately and the business will be serviced out of PHD’s office in Shanghai.

"Armed with PHD’s challenger mindset and the agency’s focus on innovation, creativity and collaboration, we demonstrated a strategic approach that combines the power of agile data strategies and innovative solutions to unlock new and exciting growth opportunities for their business," said Claudine Kwek, CEO of Omnicom Media Group China.

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