Huawei has handed its media business to PHD after a four way pitch. The scope of work covers media strategy and buying for all traditional media channels, while the business will operate out of PHD’s growing Beijing office.
Susana Tsui, chief executive officer of PHD APAC said, “We are excited to kick-start the year of the Rooster with a big win in China. Huawei has been a client that we have targeted to work with for some time for its leading reputation and vision in innovation. Our PHD challenger brand personality perfectly fits with Huawei’s ambition in and outside of China. We look forward to doing some spectacular work together.”
“This is a great way to start the new lunar year, and we are looking forward to delivering world-class media solutions with our new Huawei partners,” said PHD China CEO Aaron Wild.