PHD has appointed James Zhu as managing director of its China headquarters in Shanghai, effective 17 July. Zhu will focus on elevating PHD’s offering in providing complete marketing solutions for its clients.
The agency continues to expand its senior management team as it faces fresh growth, including the recent addition of HSBC’s global media duties. Zhu will also work closely with Chitty to ensure the agency retains its market-leading position.
Anna Chitty, PHD China CEO, commented “We are thrilled to welcome James onboard. He brings a wealth of experience and industry knowledge to our team and we know he will help our clients’ business continue to thrive.”
Zhu joins PHD after nine years at WPP, most recently as general manager at Wavemaker and previously partner at Mindshare. His comprehensive experience covers a range of different categories, with a particular focus on banking and travel. He has developed valuable skills in integrated, content and data marketing.
“The Chinese market is constantly changing, and agencies need to keep learning and adapting their offering to fit the market’s needs. It’s important to always be engaging in conversation with clients in order to dig out their emerging challenges, fully understanding them and helping to create competitive advantage by doing things differently,
“I’m happy to be joining PHD whose very ethos is just that—finding a better way.” said Zhu.