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PH Tourism drive gets P554.4 million budget

The Tourism Promotions Board (TPB), a unit under the Department of Tourism (DOT) has been given P554.4 million by The Department of Budget and Management (DBM) to fund tourism marketing and promotional activities.

The DBM said the latest funding will support the TPB to reach tourism arrivals and investments of 10 million tourists by 2016. The country welcomed around 1,696,537 international visitors in the first quarter of the year, up by 2.85% from 1,649,458 year-on-year.

Around P429.4 million of the budget is earmarked for the Tourism Promotions Board Fund under the Special Account in the General Fund to cover the first-quarter operating requirements of the TPB while the remaining P125 million will be part of the board’s regular subsidy and second-quarter funding needs.

The TPB’s promotional activities include various marketing campaign, including the DOT’s now iconic “It’s More Fun in the Philippines”, currently in its second phase focusing on destination-specific promotions.

So far, TVCs featuring Manila, Davao and Boracay has been released via BBDO Guerrero together with the “More Fun Idols” campaign designed to inspire tourism front liners.

“While broadening the government’s tourism campaign will certainly be a major component in our marketing efforts, the fact that the country has so many to offer to both our domestic and foreign tourists is a definite advantage,” DBM secretary Florencio Abad said.

Aside from tourists, TPB also engages businesses by organizing trade and consumer fairs and other related exhibitions and events. It also conducts invitational and familiarization programs for wholesalers, retailers, media and other influential groups and individuals to promote awareness and create a demand for the Philippine tourist destinations.

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