Procter & Gamble (P&G) has appointed Leroy Seow (pictured) as its new country manager for Malaysia, taking leadership of the company’s selling and market operations in the country. In his new role, Seow will work with retail and distributor partners and is responsible for growing a local team of 180 employees.
This is in a bid to continuously innovate P&G’s product offerings in-line with what Malaysian customers’ demands and increase the P&G’s brands value proposition accordingly. Prior to the new role, Seow was P&G’s associate director – commercial based in Jakarta for approximately two years, according to his LinkedIn.
He has spent his career at P&G in leadership positions overseeing strategy, and commercial operations across various functions, categories, and countries, including ASEAN hair care and beauty care businesses and assignments in Singapore, Thailand, Indonesia and now Malaysia. According to his LinkedIn, Seow also previously worked at Samsung Electronics as trade marketing manager, Southeast Asia, Oceania and Taiwan.
Seow said he is passionate about growing leaders and sparking an entrepreneurial spirit within P&G, leveraging its portfolio of global leading brands to keep its innovation pace ahead of customer trends. “Together with the Malaysian team, we will continue to deliver superior product innovation that contributes to improve lives of the Malaysian consumers,” Seow added.
Separately, P&G aimed to drive growth in online sales and its hair care category by launching its first regional “Super Brand Day” on Shopee. The regional initiative promoted P&G’s latest line of hair care products across six markets in Southeast Asia.