P&G has launched a Raya campaign encouraging the public to thank their loved ones through the #KatatakTerkata campaign.
#KatatakTerkata, or “words unsaid”, provides a platform for people to say the things they always wanted to with a heartfelt thank you message. Their messages are then turned into beautiful pieces of art in real time by a calligraphy artist.
People can write their messages on Twitter using #KatatakTerkata.
Selected messages are then documented on video and sent back to them within a few hours.
The campaign kicked off with celebrities Lisa Surihani, Harith Iskander and Sharifah Shahirah tweeting their own calligraphed #KatatakTerkata to their loved ones. They also read out selected messages tweeted by people. Astro celebrities also participated by reading out people’s messages live on the channel.
In store, P&G’s customers can have their heartfelt messages calligraphed and given to them on the spot.
— P&G Terima Kasih (@pg_terimakasih) June 22, 2015
#KataTakTerkata Ramadan bulan rahmatMU, Sblm lidah keluh,sblm hati kembali membeku,sebelum tangan ini kaku, Maaf ku hulur pada ayah & ibu,
— Norida (@noridaziz) June 21, 2015
— Yusrizan Mohamed (@Yusrimau) June 20, 2015