P&G brings Old Spice to Singapore via Shopee's Super Brand Day initiative

Procter & Gamble (P&G) has partnered with Shopee for the exclusive debut of American male grooming brand, Old Spice, in Singapore. To mark the launch, Shopee users will also receive an exclusive 16% off all Old Spice bath products.

The move is in line with P&G's partnership with Shopee for its upcoming Super Brand Day, which also touts some of P&G's brands such as Pampers, Dynamo, and Pantene. As such, between 19 to 23 October 2018, users will receive exclusive deals and discounts across all P&G brands on Shopee.

There will also be daily flash deals four times a day as well as free Starbucks and Grab vouchers with selected bundle purchases from the P&G official store on Shopee. With every purchase of P&G products, users will also get a chance to play the in-app game called "Shop to Spin", with prizes, vouchers, and Shopee coins to give away.

Super Brand Day features exclusive deals and promotions in partnership with brands on Shopee Mall. In addition, every instalment of Super Brand Day will also see a branded in-app takeover. This includes a revamp of the app interface to highlight the brand exclusively for 24 hours.

“At Shopee, we are always looking for ways to strengthen our partnerships with brands in order to provide users with access to exclusive deals and promotions from their favourite brands. Super Brand Day was launched to not only recognise our key brand partners, but to also provide them with increased exposure beyond our usual campaigns to reach out to users across the country," Junjie Zhou, chief commercial officer, Shopee said.

“We are excited to partner P&G for this upcoming Super Brand Day, and we look forward to bringing users even more exciting collaborations in the months ahead,” he added.