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PETRONAS shines light on positivity during MCO, pays tribute to frontliners

PETRONAS shines light on positivity during MCO, pays tribute to frontliners

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PETRONAS' latest video titled "Give with all you've got" urges the public to show support for the frontliners during the COVID-19 crisis. The video shines a spotlight on the efforts of medical staff, and acts as a rally cry for Malaysians to share ways to giving back to frontliners for their service. 

Done in conjunction with Ensemble Worldwide, the video was released in English and Bahasa Melayu and is part of PETRONAS' #WeWishYouWell umbrella campaign launched at the start of the Movement Control Order (MCO) which aims to spread positivity and lift national spirits. It also launched a TV Commercial to go along with the videos. The videos feature still images, primarily sourced from medical frontliners via community pages on Facebook, demonstrating the sacrifice, solidarity and humanity of the medical fraternity.

ECD Chan Woei Hern said "Give with all you've got" is a message that is inspired by Malaysia's brave frontliners, not just healthcare but PETRONAS' own oil and gas personnel. 

“It encompasses the spirit that we want all Malaysians to embody. We can each do our part and give our all in our own little ways, like the many Malaysians out there making masks and PPEs from home. We hope to encourage more Malaysians to action for good during this unprecedented crisis," Chan said. 

He added that the video was conceptualised and produced remotely due to the MCO, and the creative consideration was to utilise these images for its powerful authenticity. "Our biggest challenge was sourcing the right images from the public pool and requesting permission for the photos to be featured in the videos," he explained. 

At the time of writing, the videos have generated over seven million views on TV through Buletin Utama and TV3, and almost five million digital views from Facebook and YouTube. Comments from netizens were generally positive, with many encouraging frontline heroes and thanking them for their efforts. 

Meanwhile, PETRONAS is also running a PSA social campaign to add on to its messages of positivity during the MCO. The posts share tips for members of the public to stay safe physically, mentally, emotionally and financially. PSA messages shared thus far include a "People Distancer" note on backpacks to remind others to keep a one metre distance, top three food delivery share templates, and DIY grocery list tags to minimise phone contamination.

Since the start of Ramadan, the PSA messages include reminders on the gift of giving, gratitude and community spirit during the fasting month. More messages will be released through the MCO period. Chan explained that the lessons from this current crisis have shown the importance of not losing focus on consumers' daily reality. "The PSAs are meant to feed critical messages in an ingenious way to remind the public that collectively, we can find solutions for societal and personal betterment during this time," he said.

As we ride through this challenging period together, stay productive and join us for our newly launched webinar series covering a wide range of topics. 

 

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