Petronas' Rubber Boy tugs at heartstrings this CNY [VIDEO]

Petronas  is working with Leo Burnett Group Malaysia to touch the hearts of all Malaysians with its latest festive web film titled ‘Rubber Boy’.

The webfilm drew its inspiration from Malaysian values which is about counting our blessings to inspire prosperity and happiness. ‘Rubber Boy’ revolves around the relationship between a mother and her son, capturing facets of their relationship.

The webfilm brings forward a powerful message and that is – happiness lies in the blessings around you. While it may be easy to want what others have, we must remember that we each are blessed in our own way, and it is important to appreciate what we have.

Take a look:

“We believe this story is relatable to us all. We are guilty of this at one point or another where in chasing our dreams, we lose sight of what’s important – our loved ones. We hope that ‘Rubber Boy’ will inspire Malaysians to take a minute to appreciate their greatest blessings” James Yap, creative director of Leo Burnett said.

Petronas’ Chinese New Year 2016 campaign also include a crowd-sourcing social engagement where a series of comic illustrations will be developed based on Malaysians’ very own greatest blessing stories. Locals can submit their greatest blessings entries on Petronas’ social platforms using #greatestblessing. or on

Fitri Mydin, head of campaign management at Petronas said: “Petronas is an organisation that is rooted in the Malaysian values and traditions. The team at Leo Burnett Group Malaysia understands this about us and creatively turned these values and traditions into inspiring stories.”

Petronas has been a client of Leo Burnett Group Malaysia for approximately two decades.  Recently Petronas also concluded its media pitch sticking with incumbents Zenith Media.