PETRONAS Dagangan (PDB) has appointed current head of retail business Aadrin Azly (pictured) as chief operating officer to oversee its diverse business operations and lead the execution of the business’ strategic plans, effective 1 January 2019.
As head of retail business, Aadrin expanded PDB’s customer offerings, forged significant strategic partnerships and adopted diverse out-of-the-box marketing approaches. Before assuming this role, he was the senior general manager of strategy and portfolio (upstream). He joined PETRONAS in 1999 where he spent the first six formative years of his career in PDB’s retail and commercial businesses. He then went on to lead various units at the PETRONAS Group level; including as head (analyst) in VP, Oil Business; senior manager (Gas) at corporate strategy; and executive assistant to the president and group CEO.
Replacing Aadrin as head of retail business is Khalil Muri, who is currently the head of special projects under the retail business. Khalil has 22 years of marketing experience within the PETRONAS Group, ranging across petrochemicals, LNG as well as crude oil.
MD and CEO Dato’ Sri Syed Zainal said in the short span of the last two years, PDB has made “commendable strides” within its retail business under Aadrin’s leadership.
“Aadrin has knowledge and experience of the PDB business at the grass root level, as well as breadth at various PETRONAS’ business value chain. He has been a key member in PETRONAS’ strategic studies that we conduct every few years. Aadrin is unconventional in his thinking and approaches; some of the efforts he has put in place take longer to generate visible results, and these he can continue to oversee within this new role as COO,” he added.
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