PRMMS Hero 2024
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
Personalised license plate named after Netflix series 'First Love' up for bidding

Personalised license plate named after Netflix series 'First Love' up for bidding

share on

A car license plate named after popular Netflix's Japanese series "First Love" has been sold for $HK44,000 at an auction of personalised vehicle registration marks (PVRMs) held by The Transport Department on 29 January. 

Held at the Hong Kong Convention and Exhibition Centre, 240 customised vehicle registration numbers were available for bidding in the PVRMs. A total of 169 customised license plates were sold, 71 of which did not receive more than one bid, and were sold at a reserve price of HK$5,000, according to a report by HK01. A total of HK$2.549 million was raised, with which "1 HH" had the highest transaction price at HK$115,000, followed by "XXK" at HK$74,000.

Different interesting license plates were also seen at the auction. The “1ST L0VE" license plate named after Netflix’s series “First Love” was sold for HK$44,000. Meanwhile, Tesla CEO Elon Musk's license plate with the same name "EL0N MUSK" was sold for HK$11,000. It is unknown whether the Tesla owner will win the favour in the end.

Released by Netflix in November 2022, "First Love" is a Japanese television series starring Hikari Mitsushima and Takeru Satoh. It is inspired by two of American pop singer Hikaru Utada’s songs. The plot revolves around a man and a woman who met in the late 1990s as teenagers and grew up together in the early 2000s. After 15 years, they met again and tried to rekindle their first love through memories. "First Love" is one of the most popular Netflix series amoung Hongkongers in 2022.

Other interesting registration marks such as "CAREFUL", "BOTTLE", "TROPHY" and "TREASURY" as well as marks with homophones in Cantonese such as "COOLMORE" and "B1GBRA1N" can be seen in the list of marks.

Related articles:

HK Transport Department turns ground red to capture attention of public glued to smart phones
KFC MY gets inspired by transport department, starts auction for plate
HK's Transport Department features Deanie Ip in courtesy campaign


share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window