Perodua is tipped to appoint incumbent Spin Communications for creative duties, following a pitch that saw approximately four agencies vying for the account. A+M understands that BBDO has also been appointed to work alongside Spin, and that the appointment will be for a period of two years. Spin has been working on the account for seven years. Perodua declined to comment on A+M‘s queries.
Last year, Perodua appointed Ignite Kuala Lumpur, the boutique agency within FCB Malaysia’s network, to handle its festive communications portfolio for 2017. The agency did not pitch for the account again.
In 2017, Perodua also launched a Chinese New Year campaign together with Ignite titled #MuhibahDiJalanraya, covering print, social and digital. The campaign encouraged Malaysians to respect one another on the road as much as they would towards each other’s tradition.
Meanwhile, PROTON Holdings is also in the midst of a creative pitch that sees at least 10 agencies vying for the account. A+M understands that the appointment will be for a year, and the agency will be responsible for brand repositioning and PROTON’s campaigns.