Perodua revives rides

Perodua has launched the ‘Revive Your Drive' nationwide campaign to thank its customers by giving away car refurbishment packages worth RM240,000.Besides giving the chance to upgrade and refurbish the car, Perodua also aims to re-establish the customer-brand connection for future reach-out programmes.The campaign runs from 15 April until 30 June and is publicised via print ads, online banner ads, official Facebook page, Perodua website and on ground activation at Jom Heboh carnivals."It is important for us to connect with our customers so that we can better understand their expectations of Perodua," said Sulasi Mahadi, head of brand management, Perodua.To participate, customers are required to log on to Perodua's official Facebook (MYPerodua), its official website or visit a Perodua Showroom for the contest form and complete a slogan.The creative for Revive Your Drive campaign is executed by Spin Communications while Vizeum is the media agency.The campaign is part of its 20th anniversary celebration.