Pernod Ricard has appointed Bates CHI&Partners as the agency of record for two Martell and Chivas Regal.
“It is a rare privilege to be working with two of the world’s most iconic drinks brands like Martell and Chivas Regal,” said Christina Chong, managing director, Bates CHI&Partners Singapore in a press release.
“We won because of our unique ability to collaborate with specialists to arrive at solutions we know will change the game for the brands, put them ahead of their competition and provoke conversations among their consumers,” added Chong.
Yann Soenen, marketing director, Pernod Ricard Singapore said: “We appointed Bates CHI&Partners because of their ability to think and crack breakthrough ideas with a genuinely fresh approach to our business.”
This comes hot off the heels of the Team Singapore/Sport Singapore win announced last week.