Given budget pressures, it is extremely important that advertising expenditure is carefully geared towards measurable targets. This is why performance marketing has become one of the key focuses of the world’s biggest advertising brands.
To address the greatest challenges of performance marketing – from real-time marketing to agency remuneration to programmatic ad placement – Marketing magazine organised its inaugural Performance Marketing conference.
The one-day long discussions touched on topics such as merits and risks of performance marketing, measurement metrics, programmatic media buying, optimaisation and others.
Here's what was discussed during the day:
Programmatic buying: The disconnect between reality and expectations
Tips on cross-device measurement for marketers
Unilever shares tips on getting performance marketing right
The programmatic landscape in China and what brands can learn from it
Here are the photographs from the event:
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Stay tuned for more updates.
