Pink Panther and Shrek are no longer mere cartoon characters. In fact, they have become a source of inspiration for PakyopCafe D'Chandan, a cafe located at Kuala Kangsar, Perak.
In an effort to target children, the cafe unveiled three new burgers in the colours pink, green and yellow. In a statement to A+M, cafe owner Nor Hasmah felt that Pink Panther and Shrek were the best cartoon characters to draw more children to the cafe. Inspired by them, the cafe decided to launch the pink and green burgers three weeks ago.
According to Nor Hasmah, the colour yellow was chosen for the third burger because children are attracted to bright colours. About 50 to 70 of the burgers are sold weekly, she said. Promotion for the burgers is done via Facebook as well as the distribution of flyers and coupons at schools in Kuala Kangsar. She added that the marketing initiatives will run for approximately three to four months before a new product is launched.
The cafe plans to launch an ice cream burger after the election, using the yellow, pink and green buns. Founded four years ago, the Perak-based cafe targets families with young children and university students.