Perak-based cafe targets children with Pink Panther and Shrek-inspired burgers

Pink Panther and Shrek are no longer mere cartoon characters. In fact, they have become a source of inspiration for PakyopCafe D'Chandan, a cafe located at Kuala Kangsar, Perak.

In an effort to target children, the cafe unveiled three new burgers in the colours pink, green and yellow. In a statement to A+M, cafe owner Nor Hasmah felt that Pink Panther and Shrek were the best cartoon characters to draw more children to the cafe. Inspired by them, the cafe decided to launch the pink and green burgers three weeks ago.

According to Nor Hasmah, the colour yellow was chosen for the third burger because children are attracted to bright colours. About 50 to 70 of the burgers are sold weekly, she said. Promotion for the burgers is done via Facebook as well as the distribution of flyers and coupons at schools in Kuala Kangsar. She added that the marketing initiatives will run for approximately three to four months before a new product is launched.

The cafe plans to launch an ice cream burger after the election, using the yellow, pink and green buns. Founded four years ago, the Perak-based cafe targets families with young children and university students.

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Malaysia is no stranger to creative food and beverage, as well as lifestyle products. Recently, McDonald's Malaysia launched the Nasi Lemak Burger in the lead up to Ramadan. In 2017, Malaysian burger joint myBurgerLab launched the Nasi Lemak Ayam Rendang burger ahead of Merdeka Day, following the release of the Nasi Lemak burger by McDonald’s in Singapore.

In a statement to A+M, myBurgerLab’s co-founder Chin Ren Yi, said the new product launch was in response to its consumers who tagged myBurgerLab, urging the burger joint to create its own version after McDonald’s launched its Nasi Lemak burger. He added the burger was also created ahead of Merdeka Day.

Recently, Malaysian cosmetic make up brand Elianto also unveiled a limited-edition Musang King make up collection, featuring items such as perfume, eye shadow, lipstick and highlighter. The company's spokesperson told A+M that the team wanted to introduce local flavours to its make up collection and thought of the durian.