Pepsi takes to the sky to unveil bold new look in Singapore

Pepsi is taking to the skies to launch its bold new look as part of its "Thirsty for More" campaign. The campaign launches a new era for Pepsi with a new logo and new look, but the same great taste, it said in a statement. 

In addition, the campaign aims to highlight Pepsi's commitment to celebrating those who challenge conventions and want to have fun, while forging deeper connections through shared passions. 

To launch its new look in Singapore, Pepsi created a large vending machine display at Ten Square. The digital out of home (DOOH) display replicates the look of a giant Pepsi vending machine. 

Don't miss: Pepsi takes over global landmarks with refreshed logo

Consumers who take a picture of the DOOH display can then claim a free Pepsi Zero Sugar at the vending machine around the Ten Square building.

Beyond the large DOOH display, Pepsi has also wrapped Singapore taxis and buses with Pepsi's brand colours and featuring South Korean pop girl group and Pepsi ambassadors BabyMonster. 

The brand has also taken over MRT stations Dhoby Ghaut, Harbourfront and Havelock to connect with Singaporeans every day in their commute. 

The campaign will run for three months, it said.

"We're delighted to bring this new look and same great tasting Pepsi to Singapore, thus unveiling the livery here that is rolling out across the world," said Santharuban Thurai Sundaram, chief executive officer of Etika Groups of companies for Malaysia, Singapore and Brunei. 

"We've gone big in the real world. We want consumers to see our new look for themselves in the world. Overall, we aim to reach 75% of the island's population and connect with all those who challenge conventions and are truly #ThirstyforMore," said Sundaram. 

Earlier in March this year, Pepsi took over global landmarks with its refreshed logo.

As its first major global redesign in 14 years, the new logo was first unveiled in the US and is now being launched in over 120 countries worldwide through various consumer touchpoints, spanning digital, experiential and retail.  

In London, a Pepsi digital installation appeared beside The O2 arena in the east of the city, appropriate to the brand's long and storied support of international music acts.  

The view from the nearby cable cars saw an inflatable Pepsi can rise from the water, shortly followed by a light show of drones forming a pulsating dynamic composition in the sky. 

A hot air assembly, forming a giant Pepsi logo, took over skylines in Warsaw, Poland and Ho Chi Minh, Vietnam, each comprised of over 70 balloons. 

Join us on 12 June 2024 for an exciting experience as Content360 makes its debut in Malaysia! Brace yourself to join the crème de la crème of the content marketing industry hailing from across the region. Immerse yourself in a dynamic atmosphere, and uncover the latest trends with thought leaders and solution providers from the realm of content.

Related articles: 
Pepsi names BabyMonster as new APAC ambassadors  
These shoes by Pepsi and Shaquille O'Neal can hold a Pepsi Mini can  
Pepsi pokes fun at Coca-Cola in cheeky new campaign