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These shoes by Pepsi and Shaquille O'Neal can hold a Pepsi Mini can

These shoes by Pepsi and Shaquille O'Neal can hold a Pepsi Mini can

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Pepsi is collaborating with basketball star Shaquille O'Neal and Reebok to debut 'The Pepsi 'SNEAK'ER', a custom-built pair of Reebok PUMP Shaq Attaq shoes that has been retro fitted to fit a full Pepsi Mini can in its sole. 

Tailor-made for the larger-than-life O'Neal, who has been a long-time partner of the beverage brand since 1992, the shoes are sized 22 and allows him to bring a can of Pepsi Mini wherever he goes. 

Don't miss: Pepsi pokes fun at Coca-Cola in cheeky new campaign 

Custom-made by Shoe Surgeon, 'SNEAK'ER' will feature the Pepsi Globe instead of Reebok's iconic "PUMP". The custom colourway also leverages the iconic Pepsi colour palette of electric blue and black. 

In addition, the 'SNEAK'ER' features paint splatter detailing on the outsole, a black and blue Pepsi pattern on the insole, and custom electric blue laces. The design doubles as a callback to the colours of O'Neal's first NBA team, the Orlando Magic.

On the underside, the main feature is an electric blue leather chamber that is custom-built to hold a Pepsi Mini can.

Now, Pepsi and O'Neal are extending 'The Pepsi 'SNEAK'ER' to fans. An additional 22 pairs of shoes will be available for fans to cop via a one-time Pepsi sweepstake. 

"Pepsi has been a core part of my career since the moment I joined the NBA," said O'Neal, president of basketball at Reebok.

"My partnership with Pepsi means so much to me because we're always out here having fun, innovating, bringing the noise. Now, I'm pumped that I never have to be without my Pepsi Mini Cans."

Todd Kaplan, CMO at Pepsi added, "The Pepsi 'SNEAK'ER is the latest in a long line of groundbreaking innovations we have had at Pepsi. This project has been a great partnership between Pepsi, Reebok, and the Shoe Surgeon that celebrates our past, present, and future partnership with O'Neal."

"While a Pepsi Mini Can is small enough to fit in anyone's pocket, O'Neal is one of the only people with a shoe big enough to comfortably fit one in his shoe, so we can't wait for consumers to get their hands (and feet) on this once-in-a-lifetime collab," said Kaplan. 

In order to win a pair, fans must post a photo or video on social media showcasing their love for Pepsi Minis with the hashtags #PepsiMinis and #Sweepstakes. 

The 'SNEAK'ER' follows O'Neal and Pepsi's recent "I wish" campaign. The campaign highlights Pepsi Mini cans as the perfect pairing for snacks and mealtime, set to Skee-LO's famous 90's hip hop jam I Wish.

The commercial comes as Pepsi continues to celebrate its 125th anniversary.

In the commercial, the 2.16 meters tall player wished he was "a little bit smaller" when faced with everyday situations such as sitting in an airplane, walking through doors or even taking group pictures.

"As a longtime partner of the brand, I always have a great time working with Pepsi. It was incredibly fun to create the 'I Wish' commercial, showing how things could be better if I were indeed a little bit smaller," said O'Neal.

Join us this coming 24 - 25 April for #Content360, a two-day extravaganza centered around four core thematic pillars: Explore with AI; Insight-powered strategies; Content as an experience; and Embrace the future. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

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PepsiCo, Hasbro and Mr. DIY name The Shout Group as advertising partner 

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