Marketing

Toggle

Article

PDPC cracks down on erring companies

The Personal Data Protection Commission (PDPC) has censured multiple organisations for breaching the Do Not Call (DNC) Registry requirements under the Personal Data Protection Act (PDPA).

Read also: How the DNC will affect marketing

Investigations are currently underway following some 1500 complaints from the public on 580 organisations. This is since the DNC provisions took effect on 2 January 2014.

While PDPC declined to name these organisations, a spokesperson said that the organisations are from sectors such as private education, property, banking & finance, retail, insurance and telecommunications.

In a statement PDPC also added that it is investigating a recalcitrant organisation with a view to prosecution. The step was taken as it continues to send multiple unsolicited telemarketing messages to numbers listed in the DNC Registry despite being notified by the PDPC.

PDPC has also offered to compound the offences against at least two other organisations for between SG$500 and SG$1,000.

Meanwhile more than a hundred other organisations have been issued notices of warning in lieu of prosecution. More notices of warnings will be issued over the next few weeks, the statement added.

PDPC takes into account various factors including the seriousness of the breach, whether the sending of unsolicited telemarketing messages were isolated incidents, the number of complaints against the organisation and whether the organisation had been co-operative after being informed by the PDPC to stop sending such unsolicited telemarketing messages before sentencing a verdict

“The PDPC will not hesitate to take enforcement action against errant organisations,” Leong Keng Thai, chairman, PDPC said.

“In addition, we will continue to reach out to organisations to ensure that they understand how to comply with the PDPA so that both organisations and consumers will be able to benefit from telemarketing best practices.”

Since 2 January 2014, 1,300 organisations have registered with the DNC Registry, bringing the total number of registered organisations to 1,800.

Read More News

Trending

Leave a Reply

You must be logged in to post a comment.