PayMe features MIRROR's Keung To in latest reward campaign

HSBC's e-wallet PayMe has launched a reward campaign as the number of its users continue to grow, featuring boy band MIRROR's Keung To and its mascot PayMeow to introduce the rewards.  

Running until 30 September, the campaign consists of two parts. The first part is an in-app game “PayMeow Spin and Win”. The game allows users to get a chance to receive rewards of up to HK$500 in their wallet and other gifts when they spend HK$100 or more at any PayMe for Business merchants from 2 August to 30 September.  Also, to attract more users to join, HSBC has rolled out a PayMeow dance challenge on Instagram with special giveaways signed by Keung To. On its Facebook page, HSBC said Keung To will work with "new artist" PayMeow to launch a new initiative on 9 August, educating users make the most of PayMe in their daily lives. 

In addition to the campaign, throughout the summer, users can also enjoy a series of special offers with various merchants by staying close to PayMe’s Discover Timeline in the app.

To enhance the payment experience, PayMe is offering more top-up flexibility to HSBC credit card holders, who can start to enjoy an increased top-up amount of HK$3,000 per month from 1 August, alongside 0.4% RewardCash rebate.

Meanwhile, HSBC has also announced its latest number of users. Boasting more than 2.5 million users, PayMe has a rather young demographics as more than half of whom are local teens and young adults aged below 40. Although PayMe is not one of the service providers of the Hong Kong government's voucher scheme, HSBC said the number of person-to-merchant (P2M) transactions saw close to 85% year-on-year growth in Q1 2021, while PayMe for Business continues to expand the citywide merchant network.

Speaking of the growth, Maggie Ng, head of wealth and personal banking, Hong Kong, HSBC, commented, "At HSBC, we are determined to make finances simpler and more convenient for the people in Hong Kong. Since its launch in 2017, PayMe has become an integral part of the social lives of over one third of Hong Kong’s population as they go dutch with their peers and family."

"Underpinned by its strong user base and expanding merchant network, PayMe also aspires to help drive mobile payment adoption in Hong Kong through our safe and easy-to-use transaction experience to users, who can also benefit from our exclusive offers and privileges," she added. 

Related articles
PayMe services back to normal after it was down on Wednesday
Study: MIRROR and ERROR dominate IG advertiser spend in HK
HSBC HK taps on Mirror and Error stars for real money talk with Millennials