Patricia Chooi joins Digi

Patricia Chooi (pictured) has joined Digi Telecommunications as head of key account management, business division. Digi's spokesperson confirmed the move to A+M. Chooi worked at Digi between 2001 and 2006 as a CRM loyalty manager, according to her LinkedIn. Meanwhile, she was previously with YTL in a marketing role and also worked as Fonterra's regional head of CRM, Asia and Middle East for more than three years. She has also held stints at at Astro, Ogilvy and Citibank. Reporting to chief business officer Eugene Teh, Chooi said her vision is to support and enable clients to expand and grow their businesses in the fast growing technology space. "My immediate goal is to support and groom the team to provide credible and professional expertise to our clients," she added. In an exclusive statement to A+M, Chooi said she took on this role as she wanted to have a stint in sales, having been involved in marketing for more than a decade.  "I find that in order for me to be a good marketer, I must also be able to sell or at least understand one of the most fundamental functions in the whole customer journey. So here I am, exploring and expanding my knowledge to gain more experience to be a better marketer," she said.