Partipost breaks silence as creators pursue legal action over delayed payments

Partipost Malaysia has acknowledged that some creators are still awaiting payment and has pledged to clear all outstanding eligible payouts by the end of 2026, after creators across the region alleged prolonged delays in receiving campaign earnings.

In a statement sent exclusively to MARKETING-INTERACTIVE, founder and CEO Jonathan Eg apologised for the delays and said the company had already begun processing and disbursing payments to affected creators.

"Partipost Malaysia acknowledges that there are outstanding payouts due to certain Partiposters and sincerely apologises for the delay," Eg said.

"We have already commenced processing and disbursing payments to the affected Partiposters, and this process is currently ongoing. We remain committed to resolving all outstanding eligible payouts and are working diligently to complete the payout process."

According to Eg, the company aims to clear all outstanding payouts for Malaysian creators by 31 December 2026, subject to verification and administrative processes.

The statement comes after a group of Malaysian content creators publicly alleged that they were owed more than RM500,000 in unpaid fees linked to campaigns facilitated through Partipost Malaysia.

Don't miss: Partipost faces creator backlash over alleged payment delays across SEA

Content creator Gg Unnie, who is among the creators alleging delayed payments, told this publication that approximately 15 police reports have been lodged so far, with creators alleging that funds marked as withdrawn in the Partipost app never reached their bank accounts.

She added that 347 creators have now joined a WhatsApp group formed to coordinate efforts to recover outstanding payments and share information on the issue.

Furthermore, according to GG Unnie the group is also preparing a Letter of Demand, which is expected to be served next week after legal counsel was engaged.

In parallel, creators are finalising plans to submit a memorandum to Bukit Bendera MP Syerleena Abdul Rashid, seeking assistance in resolving outstanding payments and calling for stronger protections for content creators and gig workers, said GG Unnie. 

"Our primary demand is for all verified outstanding payments to be settled transparently and within a clear timeline," she said.

The latest developments come days after Gg Unnie alleged on Threads that more than 200 creators were collectively owed over RM500,000 by Partipost Malaysia, with some payments delayed for more than a year and a half. The post stated that a press conference was held on 16 June to raise concerns, and linked media reports that covered the event.

Gg Unnie was quoted in The Star that she had worked with the platform since 2022 and had previously received payments without issue. However, she alleged that payment delays began towards the end of 2024.

Other affected creators were reported saying that they had completed campaign deliverables but were yet to receive payment. One complainant, content creator Ng Yeen Theng, told reporters she joined the platform in June last year and completed around 20 assignments involving several well-known brands. She is reportedly owed RM10,074.08, with withdrawal requests showing a “processed” status but no funds received, The Star reported.  

Meanwhile, according to a report by Kwong Wah, legal adviser Ho Soo Ying reportedly said some affected creators had reached out directly to brands involved in the campaigns, with several brands allegedly confirming that payments had already been made to the marketing company under their contractual arrangements.

Creators claim repeated attempts to contact the platform through phone calls, emails and social media channels have failed to yield satisfactory responses. Some also alleged that the company had shut down certain social media accounts, making communication increasingly difficult.

Several police reports have since been lodged, with some complainants saying the matter has been referred to the Malaysian Commercial Crime Investigation Department for further investigation.

While Malaysian media reports did not name the company, creators involved in the dispute have publicly identified Partipost on Threads and circulated materials naming the platform. MARKETING-INTERACTIVE has also sighted social media posts and campaign-related claims linking the complaints to Partipost. The allegations have not been tested in court.

Checks by MARKETING-INTERACTIVE on Threads also showed that Malaysian creators have banded together to call Partipost out on their social platforms, and created fact sheets detailing the issue. They are also set to present a memorandum outside the Parliament of Malaysia to raise awareness on the issue next week. 

The affected creators are now calling on the company to explain the delays and settle all outstanding payments, while urging authorities to investigate the matter and strengthen protections for creators participating in the growing influencer marketing ecosystem.

Occurrences across Asia

What began as isolated complaints from creators seeking overdue payments has evolved into a cross-border issue that is raising broader questions around accountability within the creator economy.

Across Malaysia, Hong Kong, Singapore and Taiwan, content creators have alleged prolonged delays in receiving earnings for completed brand collaborations through a marketing platform. 

Creators in Hong Kong have publicly shared similar complaints over unpaid earnings. MARKETING-INTERACTIVE confirmed that dozens of Hong Kong influencers have raised concerns on Threads, reporting losses after completing campaigns on Partipost.

Individual payouts reportedly range from a few hundred to several thousand Hong Kong dollars, with delays stretching from several months to over a year.

In Hong Kong, a number of complaints centred on ShopBack campaigns, where influencers said they were engaged through Partipost.

This prompted ShopBack Hong Kong to issue a statement saying it had immediately taken the matter up with Partipost's leadership to ensure all affected influencers would be paid as soon as possible.

“We have since received assurance from the platform that all influencers will receive their payments, and the platform has reached out to each person individually with details.” 

On 19 May, Partipost Hong Kong clarified on Threads that payment delays were due to finance team restructuring and affected creators received a new payment schedule via email on 15 May. In the announcement, Partipost apologised to creators for the inconvenience caused by the delay.

It added that Hong Kong operations have been fully transitioned to headquarters in Singapore as part of the company's internal reorganisation.

“As of March 2026, there is no longer an operational team stationed locally in Hong Kong."

A statement from Partipost's founder in May

In previous reporting by MARKETING-INTERACTIVE, Partipost came under scrutiny after creators across Southeast Asia alleged delayed payments, with some claiming outstanding dues dated back to 2024. 

When reached out to by MARKETING-INTERACTIVE back in May, founder and CEO Eg acknowledged that some creators had experienced payout delays but denied that the company intentionally withheld payment for completed and approved work.

"While there have been delays in certain cases, the reasons vary from case to case, including operational, administrative, and client-side processing factors. However, we have not withheld payment for legitimate completed work," he said.

He attributed delays to a combination of operational, administrative and client-side factors, adding that campaign invitations and payout processing are managed through separate workflows, which may explain why some creators continued receiving campaign opportunities while outstanding payment issues were still being resolved.

Eg also said the company had strengthened internal finance processes and was working to improve payout reliability across the region.

The issue first surfaced publicly when Malaysian creator Kezia Zhang posted on Threads seeking payment for a campaign she said had been completed a year earlier. Her post prompted responses from other creators reporting similar experiences, with a WhatsApp group later formed to discuss recovery of unpaid fees.

In Singapore, creator Deborah Kwek alleged that she had not received full payment for work completed in September 2025, claiming partial payment was only made after legal action was threatened. Similar concerns also emerged in the Philippines, where a creator publicly appealed to Partipost for payment related to campaigns completed in 2025, alleging that prolonged delays had caused financial hardship.

Activity across Partipost’s regional social media accounts appears to have declined, with limited or no recent posting observed in several markets. In Indonesia, the last post was made in March 2026, while its Philippines account stopped posting in January.

In Malaysia, the account is no longer searchable, and Singapore’s Instagram presence has been wiped clean. Meanwhile, the brand’s Xiaohongshu (RedNote) account last posted in July 2025 and continues to receive comments from users demanding payment. 

The scrutiny comes as payment reliability and platform accountability become growing pressure points in the creator economy.

Related articles:
BrandTok founder issues statement, SMEs want 'taking of accountability' not just 'talking'
Creative agency founder calls out Pizza Hut Singapore over 'OG' campaign concept
Is bigger no longer better in the APAC influencer scene?