Integrated private healthcare group Parkway Pantai has called for a media pitch. The length of appointment is for two years and will see the agency undertaking media buying and planning duties. The incumbent on the account is Wavemaker Singapore (then MEC) which held the account since 2012. Parkway Pantai declined to comment when contacted by Marketing.
In Singapore, Parkway Pantai is home to hospital brands such as Mount Elizabeth Hospital, Mount Elizabeth Novena Hospital, Gleneagles Hospital and Parkway East Hospital. It also owns Parkway Shenton, a network of primary healthcare clinics and services, ParkwayHealth Radiology, ParkwayHealth Laboratory and Parkway College.
In Malaysia, Parkway Pantai operates 10 Pantai Hospitals, four Gleneagles Hospitals and ancillary healthcare services including Pantai Integrated Rehab and Pantai Premier Pathology.
Part of IHH Healthcare, Parkway Pantai also operates in markets such as Hong Kong, China, India, Brunei and United Arab Emirates and has operated for over 40 years. IHH Healthcare is the world’s second largest healthcare group by market capitalisation, it operates more than 10,000 licensed beds across 50 hospitals in 10 countries worldwide.