PanPages.com has partnered with Google AdWords and search engine Alibaba to strengthen its content marketing offerings to local SMEs.
As a search engine, PanPages offers users a variety of content including names, contact details, business categories, geo code, products and business descriptions, photos and videos. The partnership will also allow it to sell Google AdWords and other Google products and Alibaba advertisement products to the local market.
Fong Wai Leong, group chief executive officer of CBSA, told A+M consumers now will only decide after making adequate research.
“Now businesses have choices of how, what, where and when to publish their content in real time. You can say content prevail over style. We have been proven to be one of the lowest cost of entries in any form of advertising media.”
PanPages claims to have 8,000 customers ranging from florists to multinational companies, and operates differently than other well known media agencies. Its primary focus is to assist SMEs in creative, aggregating, updating and publishing its content to local business search platforms.
It also licenses its content to Google for publication in Google platforms such as Google Maps, and is one of the three Premium SME Partners of Google in Malaysia and Indonesia.