Pane e Latte transforms into 'Winter Mystic Forest' to celebrate Christmas

Pirata Group’s Italian panetteria, Pane e Latte, is pulling out all the stops this holiday season with its maiden Christmas installation "Winter Mystic Forest".

From 1 December to 2 January 2023, guests who visit Stanley will be welcomed by a fully-festilised venue full of holiday cheer, warm cinnamon fragrances and the enticing scent of fresh pastries.

The Winter Mystic Forest greets guests with plush garden arches, baubles of glittery gold and snowkissed pine as they enter into a hallway adorned with floor-to-ceiling snowy greens complete with fairy lights, dried fruits and holiday ornaments.

Within the venue there are many Instagram worthy moments including a large 2.7m Christmas tree, a backdrop of fresh festive pastries, and Santa’s secret grotto hidden in the gelateria downstairs. 

Apart from Christmas installations, there will be a series of festive experiences, such as Christmas Carol performance by Senza a Cappella group, Santa Claus meet and greet. Children can take a snowflake from the white flurry Christmas tree at the entrance and exchange it at the counter for cotton candy. 

MARKETING-INTERACTIVE has reached out to Pirata Group for further information.

Various brands in Hong Kong have already started putting up Christmas installations ahead of the festive season. Back in November this year, Lee Tung Avenue is celebrating the festive season by transforming the shopping street into a retro disco for HongKongers to relive the glitz and glamour of the golden disco era. A giant disco ball measuring seven metres in diameter is dangled above the Central Piazza. Covering in over 2,000 mirrors and topped with Christmas decorations, the disco ball is complemented by professional stage lighting that aims to recreate a disco experience.

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