Lee Tung Avenue is celebrating the festive season by transforming the shopping street into a retro disco for HongKongers to relive the glitz and glamour of the golden disco era, while the tree-lined walkway will be adorned with sparkling sequins.
Starting from 17 November, a giant disco ball measuring seven metres in diameter will be dangled above the Central Piazza. Covering in over 2,000 mirrors and topped with Christmas decorations, the disco ball is complemented by professional stage lighting that aims to recreate a disco experience.
The giant disco ball, accompanied by professional stage lighting, will glitter with brilliant bright colours to drum up the party atmosphere and get everyone jiving on the dancefloor. Moreover, the entire Lee Tung Avenue will sparkle with scattered sequins reminiscent of 70s fashion, easily making the shopping street the most photogenic spot in town and the number one choice for Christmas gatherings.
This comes as classic disco hits, vintage fashion, roller skates, and even cassettes have made a comeback in recent years. Riding on the trend, Lee Tung Avenue has chosen a nostalgic 70s disco theme for its upcoming Christmas campaign to bring everyone a glitzy and glamorous outdoor experience.
Furthermore, a lighting ceremony will be held in the evening of 17 November to kick off a series of festive events, where students of Dance Union, a dance school founded by renowned dance director Sunny Wong, will perform disco dances. There will also be DJs spinning tracks from the 1970s and 80s. Over the next month, half-hourly "Disco Fever" sessions will take place every day from 6pm to 9:30pm, during which an exhilarating playlist compiled by Lee Tung Avenue featuring some of the best known disco hits and Christmas pop songs will be played, alongside stunning stage lighting effects, to bring out everyone’s dance instinct.
MARKETING-INTERACTIVE has reached out to Lee Tung Avenue for further information.
Besides, Lee Tung Avenue is hosting a “LTA DISCO Dance Contest” on 10 December as part of the Christmas campaign, which aims to provide a platform for young dance enthusiasts to perform and exchange with one another. The finalists of the dance contest will be asked to unleash their creativity by incorporating elements of 70s disco music or dance into their own dance genres to create a refreshing blend of old and new.
During the rehearsal, some of the finalists revealed that it was the contest that introduced them to 70s dance music, which they found to have much richer layers than they had imagined. One of them said: “Due to the epidemic, student dancers have had very few performance opportunities. We are grateful to Lee Tung Avenue for providing university and college student dancers with a platform to shine. We look forward to being on the stage again.”
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