Pandora turns bus stop space into shopfront

Jewelry maker Pandora is currently running a campaign that showcases its iconic charms on five strategically chosen bus/ taxi shelters in Central Business District and Orchard area.

Clear Channel’s signature 6-sheet panels have been gutted for optimal effect, allowing the spotlight to be on the supersized Valentine’s Collection 2016 charms. With a concise call-to-action, commuters are prompted to interact with the campaign using their smartphones through connect.

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Upon tapping or scanning of the NFC or QR code, the public will be directed to a Pandora page on the Clozette website, where they are able to view the full collection. At the same time, they are encouraged to share their very own Pandora moment on Instagram with the following hashtags; #PandoraSingapore and #ValentinesMoment.

“As we enter this new phase for the Pandora brand, we are excited to see these larger-than-life renditions of our Valentine’s Day charms on the streets of Singapore. With the ability to also connect to inspirational love stories on mobile, we feel this truly brings our brand and its promise to life,” said Fion Tin, brand marketing director of Pandora.

“It is inevitable that we should all start treating OOH as the new shopfront, as more customers begin browsing before entering stores. OOH acts in real-time to trigger purchasing appetites,” said Kelly Khoo, chief executive officer of Clear Channel Singapore.