GlaxoSmithKline Consumer Healthcare (GSK), the maker of Panadol, has collaborated with Touch â€˜n Go and PLUS for the “Be Prepared’ campaign.
The one-month campaign will kick off on 10 July 2013 offering one million ringgit worth of pre-loaded Panadol MyPLUSMiles to travellers during Ramadan and the balik kampung period.
Running for the second consecutive year, it aims to continue reinforcing the importance of health and wellness among travellers to always â€˜Be Prepared’ during Ramadan and Hari Raya.
“The Panadol â€˜Be Prepared’ campaign is one of our most valued campaigns because we would like all our Muslim friends to be able to enjoy every single meaningful moment with their loved ones during this period,” said Rachel Ferdinando (pictured second from left), vice president and general manager of GSK Consumer Healthcare.
“We are glad to see this initiative continue for the second year running.”
Abdul Karim Md Lassim, chief executive officer of Touch â€˜n Go, said the collaboration is a way for the brand to leverage its strengths to provide a safe and stress-free balik kampung for travellers.
Mohd Zulastri Mohd Amin, senior general manager at PLUS Malaysia, said the cards will be handed out to travellers at specified toll plazas, with hopes to their merriment of the upcoming Hari Raya celebrations.
The campaign will kick-off with TV, radio commercials, print ads and in-store visibility.
The Panadol MyPLUSMiles cards will be distributed at selected toll plazas such as Sungai Besi, Subang, Duta, Damansara and Sungai Buloh from 2 August to 4 August 2013.
Besides the toll plazas, the public can also get hold of the special edition cards via Hot FM zoomers and participating retail outlets such as Mydin Hypermarkets and Guardian stores nationwide.
GSK will provide wellness tips for Ramadan and leading up to Hari Raya via print media.
The initiated first started in 2011 based on findings that 51% of Malaysians do not have pain relief handy to treat headaches.