RHT ARC Comms & Relations has appointed two of Singapore’s leading media professionals, P.N. Balji and Woon Tai Ho, as senior media consultants to the firm.As senior consultants, Balji and Woon will be instrumental in advising clients on issues related to public relations, reputation management, media engagement, thought leadership, and crisis scenario planning and management.The two bring extensive media experience to the Firm, having each played major roles in the founding and expansion of landmark media institutions in Singapore.Balji brings over four decades of journalistic experience to the position and is one of Singapore’s most accomplished and recognised media personalities. He played a vital role in the launch of two of Singapore’s leading daily newspapers, The New Paper and Today, of which he served as its chief executive officer and editor-in-chief.He has been a leading media personality and is much sought after to provide insights on the changing media scene in Singapore and its impact on consumers of news.Balji is currently an editor of the digital title The Independent Singapore, and is an active contributor for The Edge Review as well as Hong Kong’s South China Morning Post.“I am looking forward to working with RHT Comms, as this young company not only brings to the table a team of highly capable PR practitioners, but also top legal professionals who view media as an important and strategic component of their work,” he said.Woon brings with him a deep knowledge of traditional and digital media with first-hand media and marketing experience working across Asia, principally Southeast Asia, India and China. He is best known for starting the Asian-wide news channel, Channel NewsAsia in 1999, and was an instrumental figure in the creation, production and marketing of award-winning broadcast channels, programmes and documentaries.He also served as CEO of MediaCorp News from 2004-2009.“In Singapore, the media landscape is changing faster than any other area. I am excited to stay in the media space as it is the best way to stay relevant in this digital media era,” Woon said.RHT Comms & Relations CEO James Allan said: “The addition of Balji and Woon - two of Singapore’s most acclaimed and recognised media professionals – will further strengthen RHT Comms & Relations’ abilities to provide highly-sophisticated media consulting services to its growing portfolio of clients.”
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