Oxford Economics finds McDonald's ID supports over three additional jobs per direct hire

An independent 2026 study by Oxford Economics has found that McDonald’s Indonesia is generating a multi-layered economic impact across the country, with its operations supporting more than three additional jobs for every person it directly employs.

The study examined the employment initiatives, procurement practices and social contributions of McDonald’s Indonesia, which is wholly owned by Rekso Nasional Food. Between April 2024 and March 2025, the report found that for every 100 direct employees, the company supported an additional 330 jobs across sectors ranging from agriculture and distribution to supporting services.

Beyond employment, the report highlighted a significant GDP multiplier effect. For every IDR 1 million (US$59.2) in direct economic value generated by McDonald’s Indonesia, a further IDR 4.9 million (US$290.2) in economic activity was stimulated across other sectors. The findings point to a business model that extends beyond restaurant operations into a broader domestic ecosystem anchored in local supply chains and talent development.

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“Our research findings demonstrate the significant contribution McDonald’s makes to businesses and local communities across Indonesia, helping to drive economic growth through job creation, franchise development, and partnerships with local suppliers,” said Stephen Foreman, associate director at Oxford Economics.

With more than 300 restaurants across 94 cities, McDonald’s Indonesia has positioned itself as a national operator rooted in local culture and values. The study underscores its long-term approach to partnerships and employment access, particularly among young Indonesians.

“For more than three decades, we have built McDonald’s Indonesia as part of people’s everyday lives. The spirit of ‘Sepenuhnya Indonesia’ has always been the foundation for strengthening local partnerships, expanding access to employment, and creating growth opportunities for many. Going forward, we want to ensure that every business step we take continues to generate a multiplier effect that is relevant, meaningful, and sustainable for both regional and national economies,” said Michael Hartono, director of marketing, communications, digital, strategy & insight, McDonald’s Indonesia.

The study found that IDR 3.8 trillion (US$225 million), or 86% of total supplier spending, was allocated to domestic partners across agriculture, livestock and manufacturing. Around 76% of restaurant raw materials are sourced locally, including chicken, vegetables, eggs, rice, chillies and cooking oil, all now fully produced by Indonesian businesses.

The company’s supply chain commitments run alongside food safety standards and halal compliance. McDonald’s Indonesia became the first quick-service restaurant in the country to receive halal certification.

A first job for Gen Z

The study also found that across the assessed period, the McDonald’s Indonesia ecosystem supported approximately 48,700 jobs across agriculture, distribution and professional services. Of its 11,208 direct employees, 43% are aged 18–24, positioning the company as an entry point into formal employment for many Gen Z workers.

“For many young people like me, McDonald’s Indonesia is the first place to experience the professional world of work, to learn discipline, responsibility, and teamwork. This experience becomes an important foundation before taking the next steps in career development,” said Nurlaila, a 22-year-old crew member at McD Pondok Cabe.

Women account for 40% of the total workforce, with 44% of leadership roles held by women. The company also runs inclusive employment initiatives such as the Special Crew Teman Tuli programme for deaf employees.

Social investment beyond the restaurant

Beyond economic and employment impact, the study recorded more than IDR 2.2 billion (US$130,300) in donations and the distribution of over 72,000 meal portions to orphanages, schools and elderly homes during the study period. The company also conducted more than 2,900 social activities across 96 cities, alongside 881 volunteer hours logged during Community Month 2024.

Its impact is further extended through support for Yayasan Ronald McDonald House Charities, which has assisted 2,933 families accompanying children undergoing medical treatment. Four Ronald McDonald Houses have collectively provided more than 63,000 overnight stays. The Family Room programme has served over 18,100 families, while through Care Mobile and Grant Immunisation initiatives, more than 557,000 children across 55 regions have received healthcare services.

“We believe business success is measured not only by numbers, but by the tangible benefits felt by communities. Going forward, our focus remains on inclusive growth, where every job opportunity, partnership, and social initiative will continue to form part of the ecosystem we have built, growing together with the greater Indonesian family,” Hartono said.

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