Time Inc has joined a list of premium publishers that have adopted Outbrain’s proprietary technology platform to deliver personalised content recommendations in an exclusive multi-year agreement.
This new move is expected to generate more than US$100 million incremental revenue for Time Inc.
Under the agreement, Time Inc will deploy the full suite of Outbrain’s content discovery solutions across its global digital portfolio. Outbrain will provide Time Inc with tools that marry editorial decision-making with predictive analytics and algorithmically generated content recommendations. Time Inc will also leverage Outbrain’s premium publisher network to drive incremental engaged audiences to its media properties.
Andy Blau, senior vice president, finance and advertising sales, Time Inc, said: “Our success has always been based on unique relationships with audiences. This provides marketers with an ideal environment to deliver their messaging. Today, we are connecting with consumers across every conceivable platform, serving them content that is relevant and engaging.
“Outbrain’s focus on audience experience and surfacing optimised content recommendations was a key to launching this partnership. It maximises the monetisation of our audience to other content publishers. And, it provides key insights and analytics about our core digital users,” he added.
Eytan Galai, managing director, Outbrain APAC & EEMEA, said: “Our strategic partnership enhances Time Inc’s global digital offering by providing readers with access to dynamic, relevant content across its global network of sites.”
Anthony Hearne (pictured) , regional director, Outbrain Southeast Asia and India, added: “Outbrain has spent the past three years in Asia building the largest network of premium sites for content discovery that combines our local publisher network and other global sites like CNN, ESPN and others, Outbrain represents the largest network of premium sites for content discovery in Southeast Asia and India”.