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Outbrain brings on more publishers in India

Content discovery platform Outbrain has brought on several new publishing partners in India.

Publishers that have recently joined the Outbrain network include Indian Express, ABP Live, Financial Express, MTV India (Viacom), ScoopWhoop, Sanjeev Kapoor, StoryPick, MissMalini, and fossBytes. This news comes as Outbrain announces the renewal of its partnership with Network18, one of the top three online publications in India.

According to a statement from the company, India continues to be one of the company’s fastest growing markets and Outbrain already counts The Times of India, The Hindu and ESPNcricinfo within its network of premium publications.

Kavi Madan, vice president and head of mobile business, network18 said: “Outbrain is constantly innovating its product and services to provide something truly valuable to online publishers. We decided to renew our partnership with them because over time they have provided the highest quality recommendations and best monetisation across desktop, mobile and apps for Network18.”

Rishi Pratim Mukherjee, co-founder and COO of ScoopWhoop said: “We looked at various options and chose to work with Outbrain because of their focus on audience experience and their ability to deliver the most personalised content recommendations. Moreover, their guided personalisation platform gives us the opportunity to maximise engagement and provides us key insights and analytics to further inform us about our core digital audience. ”

Outbrain’s growing network combines both local publishers and global sites such as CNN and recent wins like Time Inc., ESPN and Mashable.

Gulshan Verma, GM SEA and India at Outbrain, said: “We are thrilled to welcome these new publishers to the Outbrain network, as well as renew our partnership with Network18. Outbrain’s focus on trust and audience experience is what brings real value to our publisher partners. Our vision is to maximise the monetisation of our audience for publishers, while at the same time driving increased audience engagement, and providing key insights and analytics about their core digital users.”

Worldwide, Outbrain serves over 200 billion recommendations per month to consumers in over 150 countries. It partners with marketers and publishers in over 55 countries and powers the personalised content recommendations across a network of premium publishers, including: The Times of India, The Hindu, ESPNCricInfo, AsiaOne, Channel NewsAsia, South China Morning Post, CNN, Fox News, The Guardian, Time Inc., and Le Monde.

(Photo courtesy: Shutterstock)

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