Outbrain beefs up APAC operations

Outbrain has appointed Fionn Hyndman as commercial director, APAC and Daniel Kundeus as head of strategic brand partnerships, APAC. The positions are newly created with an APAC focused remit.

Hyndman and Kundeus will work with teams across Australia, New Zealand, Southeast Asia and India, to drive the growth of strategic partnerships. They will also assist Outbrain’s premium brand partners to fully leverage its platform and drive ROI through content marketing. Their combined backgrounds in the online video and television (TV) space will further support Outbrain’s efforts to help brands with video discovery.

Hyndman brings over two decades of experience in digital media, transformation and strategy. His most recent role was partner at Asia Pacific growth management and investment arm. Prior to that, he helped launch and grow digital performance business, Dgm Asia. He currently sits on the board of Asia’s largest digital service provider APD (ASX:DIG) and will be based out of Outbrain’s Singapore office.

Meanwhile, Kundeus has had over 12 years of experience from across the media and advertising space. He previously worked at Network Ten, Seven Affiliate Sales and Nine Network Australia. He will be based in Sydney and focused on leading the company's efforts in bringing strategic content marketing to more brands across APAC.

According to Ayal Steiner, managing director at Outbrain APAC, the company intends to deepen its relationships with key brands and agencies in the region and help them to unlock opportunities in content discovery and execute APAC-wide content strategies.

Since its launch in Asia Pacific during 2012, Outbrain has worked with leading brands Qantas, Singapore Tourism Board, Microsoft, Kmart, Intel and many others.

“These are just two of several newly created roles with an APAC-wide remit, and we are delighted to welcome Hyndman and Kundeus to the Outbrain team as they help us to deliver more value to our brand customers,” Steiner added.

“Outbrain is a pioneer and continues to be a leader in the content discovery space. I am delighted to join the organisation at this exciting time and look forward to growing the company’s regional footprint and really unlocking the power of its network and data as it continues to expand,” Hyndman said.

“Outbrain has built an impressive global network of premium brands and publishers and as content marketing continues to gain significant momentum, some of its recent and most impressive growth has come from this part of the world. I am therefore extremely excited to join the Outbrain team,” Kundeus said.