“Very busy, no time for lunch…”
“Need to OT!”
“Just order from cha chaan tang…”
Are you saying the same when it comes to describing your work life?
Hong Kong is famous for its hardworking culture, the reality is the longer ones work, the more they compromise their health. Otsuka Pharmaceutical’s Oronamin-C (奧樂蜜 C), a Japanese carbonated nutritional drink, has launched its new advertising campaign to remind Hong Kongers to stay healthy even in their busy life.
The new advertising campaign, a collaboration between Oronamin-C and Y&R HK, single-mindedly conveys the health benefit of the product which gives consumers a feeling full of vitality or, as said in Japanese, “genki hatsuratsu!”.
“This feeling of vitality is well delivered by our celebrity endorser, 盤菜瑩子 (Christy Or), in our advertising. She is relatable to our young professionals in Hong Kong, and she can give people an uplifting spirit that is true to the core belief of Oronamin-C,” said Sibyl Ng, marketing manager of Oronamin-C Hong Kong.
The new advertising campaign spans TV, online platforms and outdoor.
Client: Otsuka Pharmaceutical Co. Ltd
Creative: Y&R (Hong Kong)
Director: Tommy Tom
Production house: F&S multimedia company