The Oriental Watch Sha Tin Trophy Gentlemen’s Bow Tie Raceday is making a glamorous return in 2019 with a comprehensive campaign under the theme, “There is a Gentleman in Every Man.”
This year marks the eighth time Oriental Watch Company has been the event’s title sponsor, once again joining hands with The Hong Kong Jockey Club (HKJC) to present the festivities. Taking place on 20 October 2019 at Sha Tin Racecourse. Guests and the general public are invited to attend the races in attire adorned with bow ties or bow-related elements, endowing the day’s proceedings with an air of classic elegance.
Oriental Watch Company kicked off a yearlong campaign in September 2018, with a Bow Tie Walk and Fine Gentlemen Evening. It was aimed at igniting public awareness and inspiring people strolling the streets of Hong Kong to discover the gentleman within themselves.
Oriental Watch Company invited eight of the city’s distinctive gentlemen - managing director of Oriental Watch Company Dennis Yeung, managing director of Ascot Chang Tony Chang and deputy managing director of Ascot Chang Justin Chang, renowned actors Alex Fong and Kevin Chu, Hong Kong trainer Frankie Lor and his personal assistant Lok Lor, and 2018/2019 Tony Cruz Award winner Vincent Ho - to be the “Oriental Fine Gentlemen” of 2019.
Dressed up for the event in fine evening attire matched with bow ties and spectacular timepieces, they made a bold statement, each representing the core ideals of gentlemen with their own inimitable styles.
A fashionable parade began at the historic Tai Kwun compound in Central, strutting down Pottinger Street to Queen's Road Central. Participants were then picked up and brought to The Millions venue at Happy Valley Racecourse, for the Fine Gentlemen Evening to kick off properly.
The Fine Gentlemen Evening featured a variety of multibranded activity booths such as a tailoring experience by Ascot Chang, a writing instrument showcase by MontBlanc, bespoke shoe services by Shoe Artistry, cold brew tea tasting by Yú Tea House, and gin cocktail tasting by Hendricks Gin. In addition, three interactive game booths were set up to further engage guests.
Senior marketing manager for Greater China at Oriental Watch Company, Anthony Tsang says, “The event is a grand celebration for horseracing, fashion and watches. While a bow tie is a perfect choice for such a formal event, a gentleman should also have a dedicated luxury accessory for this special occasion. An exquisite, high-quality watch would be the perfect finishing touch for a gentleman’s outfit. It also showcases a man’s taste and represents his image and attitude.”
Just as horseracing is part of Hong Kong’s collective legacy, Oriental Watch Company was locally founded (established in 1961) and maintains a strong legacy and reputation within the city. The company hopes that promoting recognition of these shared elements will elevate the brand. In fact, the Bow Tie Walk has already gotten praise and attention, being endowed with a silver award in the Best Exclusive Event category at the Marketing Events Awards 2019.
This content was sponsored by Oriental Watch Company