Procter & Gamble’s Oral-B has launched the “Complete Oral Care for a Confident Smile” campaign to educate and to raise awareness of the importance of good dental care.
The 360 campaign aims to find “Malaysia’s brightest smiles” through a Facebook contest, held from 6 March until end April.
The campaign, which targets consumers of all ages, also features radio personalities Ben and Phat Fabes as its ambassadors and Dr Faiz Khaleed, dental surgeon and Malaysia’s astronaut as the spokesperson on oral health care.
The “Complete Oral Care for a Confident Smile”is Oral-B’s second campaign, following last year’s “Brush More, Smile More” campaign.
“With the campaign, we hope to engage our consumers to achieve top-of-mind awareness that Oral-B is a leader in oral health innovation,” said Goh Seng Jone, communications manager, Procter & Gamble Malaysia.
The campaign involved Mediacom for media/digital agency, Key Message Public Relations for PR and Buumerangbrandz for creative, events and activation.